Intellectual Property & Fraud Awareness

At Ark Wildlife, our brand is built on trust, quality, and a long-standing reputation for supporting British wildlife. Unfortunately, our success has made us a target for fraudsters who attempt to deceive customers with fake websites and counterfeit products. We take the protection of our intellectual property seriously and will take legal action against any unauthorised use of our name, trademarks, or branding.

Official Website – Beware of Scams

The ONLY official website we trade on is:

www.arkwildlife.co.uk

Any other website claiming to be Ark Wildlife is a scam. Fraudsters create convincing fake copies of well-known brands to trick consumers into placing orders that will never arrive. These fraudulent sites may look legitimate, but they are operated by criminals who have no connection to us.

How to Stay Safe:

✔ Always check the website URL—it must be www.arkwildlife.co.uk
✔ Be cautious of websites offering extreme discounts or unusual payment methods
✔ If in doubt, contact us directly on freephone: 0800 0854865 before making a purchase

Sadly, due to the international nature of online fraud, UK authorities often have limited ability to take action against these criminals. We urge customers to remain vigilant and report any suspicious websites.

Our Trademarks & Intellectual Property

Ark Wildlife’s brand, name, and trademarks are legally protected under UK law.

Registered Trademarks - UK Intellectual Property Office / Patent Office

• Ark® and Ark Wildlife® (words) are registered trademarks of Ark Wildlife Limited under the Trade Marks Act 1994.
• The words "Ark" and "Ark Wildlife" are exclusive intellectual property of Ark Wildlife Limited. These trademarks cannot be used by any other business, organisation, or individual in connection with wildlife, nature products, or related services without explicit written permission or a licence agreement.
• Hearty™ – Established on 1st April 2015, this registered trademark covers bird and wildlife food, including sunflower heart-based products. No other company or manufacturer may use Hearty™ or any variation of the name to describe bird or wildlife food.

Legal Enforcement

We actively monitor and enforce our intellectual property rights. Any unauthorised use of our name, trademarks, or branding may result in legal action, which can include:

Cease and desist orders to prevent unauthorised use
Legal claims for financial damages due to loss of income, brand reputation damage, and misleading consumers
Reporting to trading standards and online fraud prevention agencies

We do not tolerate any misuse of our brand, whether by competitors, counterfeiters, or fraudulent websites.

Report a Fake Website or Trademark Violation

If you come across a suspicious website claiming to be Ark Wildlife or a company misusing our trademarks, please report it immediately to:

1. National Cyber Crime Centre: https://www.gov.uk/guidance/where-to-report-a-cyber-incident:

2. Google report fake/phishing websites: https://safebrowsing.google.com/safebrowsing/report_phish/
3. Microsoft Bing report a scam/phishing website: https://www.microsoft.com/en-us/wdsi/support/report-unsafe-site/
   

By staying informed and vigilant, you help protect yourself and other customers from scams while ensuring that our genuine products continue to support British wildlife as intended.