The Core of our Business Ethos is our...
VISION
“Creating a future where British wildlife thrives, one garden at a time, wherever nature needs us”
Mission
Time’s running out for nature. So, we’re making things simple. Radically simple. With ethical products and expert advice, we’ll give the nation the right ideas and information to make the right changes—creating spaces where wildlife can thrive everywhere.
Simple products, simple solutions, simple pleasures.
Our Values
Wild at Heart
Our passion for wildlife isn’t just what we do—it’s who we are. We live and breathe nature, and every decision we make is driven by the desire to help it thrive. From the products we supply to the advice we give, our love for the natural world runs through everything.
Wildlife Comes First
Profit never trumps purpose. Every product we offer is carefully considered for its impact on wildlife, the environment, and the people who use it. Sustainability, ethics, and quality come before quick wins, and we stand firm in our commitment to doing what’s right for nature—now and for future generations.
Better Products for a Wilder World
The best products do the most good. We design everything to help nature thrive—ethically sourced, sustainable, and built to last. We reject wasteful, short-term thinking and focus on solutions that genuinely benefit wildlife, from the soil to the sky.
Together, We Make a Difference
From our team to our customers, suppliers, and partners—we are all part of something bigger. Every feeder hung, every seed sown, every action taken in a garden ripples outwards. We work together, share knowledge, and support each other, because when people and nature thrive together, everyone wins.
Simplicity is Strength
Nature works best when left to do what it does best. We believe in the same approach—no jargon, no overcomplication, just clear, effective ways to help wildlife. Whether it's our language, our products, or our advice, we keep things straightforward, practical, and accessible to all.
